Romee Das is an entrepreneur and an enthusiast for the traditional handloom heritage of India. She noticed that, nowadays, people are forgetting about their traditional fashion culture in favor of adopting modern and Western styles. In 2019, she started a company named We Handloom. Through this initiative, she aims to showcase the skills of high-quality, handworked, authentic textiles with eco-friendly practices, reaching a broader audience.
Romee wants to promote handloom artists by providing them with an opportunity to showcase their skills on a global platform, with fair rewards and recognition. Her company is based on ethical fashion and authentic design practices. The products she designs are made from eco-friendly materials and are offered on the platform to introduce traditional designs into the present day. This approach is key to the success of We Handloom, as long as the essence of preserving handloom traditions remains intact with the latest arrivals.
For Romee, We Handloom is not just a platform to sell products, but a means to preserve the heritage of the old Indian handloom industry. She believes that artists should continue living the tradition and preserving this art. For this reason, she connects them directly with consumers, while promoting handmade textiles and keeping these creations in the spotlight. By partnering with We Handloom, the handloom industry is revived with a socially accountable alternative to mass-produced fashion.
Romee is also an advocate for ethical fashion, promoting sustainable production methods and fair trade practices within the textile industry. She supports the craftsmanship and artistry behind each product, ensuring that artists receive decent compensation for their work.
Additionally, she promotes conscious consumerism, encouraging consumers to make choices that benefit both artists and the environment. When consumers purchase handwoven textiles, they become part of a movement that prioritizes quality over quantity and supports sustainability rather than fast fashion. Romee’s efforts have made her a significant figure in global fashion, inspiring people to support handmade goods and helping to preserve India’s handloom legacy for generations to come.
