Priyadarsini Das also known as the Green Queen of Odisha is one who drives Ecodarsini a brand towards all round positive sustainable changes towards achieving self-sufficiency while raising strong empowered women and spreading environmental concerns to help the masses benefit from it. So far, her work has attracted widespread international attention, and she is now heading in the process of building one single strong successful legacy for herself in establishing and promoting Ecodarsini.
Born and brought up in the state of Odisha, she has been blessed with a very close bonding with nature since childhood days. Being born and brought up in a land so much rich in biodiversity and culture, she felt responsible for the environment. Through the virtues of her family and natural splendor of her surroundings, she became conscious of living sustainably and carrying forward environmentally friendly practices.
In this very context, an extremely simple yet a visionary idea came from the creator Priyadarsini, an eco-friendly and handcrafted designer jewelry, crafted out of material produced under the sustainability and green friendly material conditions to reduce the carbon footprint of mainstream manufacturing and contributes toward the sustainable use of the Odisha artisan-rich culture.
The very next day from its inception back in 2015, Ecodarsini emerged as a nature-friendly jewelry brand. Among a few product lines, include are bamboo, terracotta, and many seeds. Every single piece speaks the words of labor and ingenuity of the local artisans within that region. The aim of Priyadarsini was to develop something that would not only attract the eye but also tell people about the sustainability and love for nature.
The work of Priyadarsini is a little different because she intends to empower the women especially from indigenous and underprivileged sections of society. Ecodarsini trains and employs such women in a manner that they will be able to support themselves and upgrade their socio-economic status. She makes sure that the artisans can take care of their families with the help of skill development programs and proper remunerations.
Beyond economic empowerment, Ecodarsini affects the pride and identity that the women develop when they are working under this brand. It re-links them to their heritage and cultural background. Maintaining traditional crafts and techniques keeps her alive for generations to come.
Besides business acumen, environmentalism is another passion of her, and she encourages sustainable living through many activities of Ecodarsini, which unfolds knowledge of how to minimize one's ecological footprint. She helps her customers make conscious choices of purchasing environment-friendly products for the preservation of the ecosystem by her brand.
